Email Campaigns: Hawai’i Leadership Academy
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While the screenshot might look like a simple (and somewhat skinny) website, it's actually an email! Hawaii Leadership Academy has been creating some really fun emails over the past 6 months with embedded YouTube videos from the Founding Director, interesting stories, and live links to the Facebook Fan page, the main website, and the online donations page, all of which we've set up together. In addition to being able to create customized and eyecatching emails, their contact lists are automatically managed. People can subscribe/unsubscribe, and bounced emails are 'cleaned' regularly by the system. Hawaii Leadership Academy has been able to stay in closer touch with the huge ohana of graduates, donors, families and supporting businesses, and the general response has been incredibly positive: people are forwarding the newsletters to their friends and visiting the website!